Real Dollars = Real Impact!
ARGRA's Economic Impact - updated Nov./07
This model is based on a per person, per day, per event statistical model as created by Tourism Calgary.
OUR ECONOMIC IMPACT
$1,419,255.82
Being one of the most visible and promoted GLBT event's in Canada means a great deal to us and to you!
Canadian Gay Travel Market
$9.4 Billion Annually
83% of gay Canadians believe Canada "goes out of its way" for gay travelers
(Toronto, ON) June 22, 2007 – The Canadian Gay and Lesbian Chamber of Commerce announced today, the findings of Canada’s first lesbian, gay, bisexual, trans-identified (LGBT) travel study showing a market size of $9.4 billion annually. An estimated market of 1.8 million gay, bisexual, lesbian and transgender travelers spent on average $1,166 per trip last year. The study determined the size of the Canadian gay travel market at $5.4 billion in Canada; $2.4 billion traveling in the US and $1.7 billion elsewhere.
The study also found that 83% of gay travelers believe Canada to be a place that goes out of its way to welcome gay travelers. Canada was ranked highly along with Netherlands, Australia, Great Britain and France.
The study, conducted by the Bay Charles Consulting Company, surveyed Canadian LGBT travelers through early 2007. When compared to the general travel market the following was found:
- LGBT travelers spend nearly twice as much per trip ($1,166 vs. $627) as their straight counterparts.
- LGBT travelers are almost twice as likely to go on vacation or leisure trips as the general public.
- LGBT travelers are more likely to travel in the winter (23% of trips occurring during this time frame compared to
- 14% of the general public).
Laurence Bernstein the Managing Partner of Bay Charles Consulting Company says "This study confirms that there is a pent-up demand for increased travel within Canada among the gay community. This business could help to compensate for the loss of business coming to Canada from the US." "The domestic LGBT market is an important one for Canada," said Bruce McDonald of the Canadian Gay and Lesbian Chamber of Commerce. "Gay travelers" travel more frequently, spend more per trip and are more likely to travel in the off-season than the mainstream market," he added. "For much of the Canadian tourism market, the gay market is still undeveloped and an untapped market. This research demonstrates that the domestic gay market is a force in itself," said McDonald."
At $5.4 billion dollars in Canada, gay travelers have significant impact. Certainly when we include gay travelers from the US and other countries, the market size becomes even more significant.
Taken from "Canadian Gay and Lesbian Chamber of Commerce"
Media on site at Rodeo 2007:
16 Media Outlets
Total number of media
Individuals on site:
28 Individuals
professional Photographers:
- LUIS ISAZA – Rodeo Weekend
- WILD AERIAL PHOTOGRAPHY – Ron Wild
Media from the following locations:
- WEIGHT TO GO - Documentary on Kristen Martel “ROOSTER IN THE HEN HOUSE”
- Q NEWS - Australia’s largest Gay And Lesbian Newspaper
- PAN EUROPEAN PICTURES - German film crew getting backgrounds for film “COWBOYS”.
- OUT IN CANADA - National Newspaper – Printed before rodeo, information supplied to him.
- BUMP TV, TORONTO - Entire show on Calgary’s Gay Rodeo
- OUT TV, TORONTO - Freelance
- METROSOURCE MAGAZINE, LA & NYC - Highend Design and Fashion, Luxury Travel Articles
- PLANET OUT.COM & GAY.COM - Freelance writer and radio host
- GENRE MAGAZINE, INTERNATIONAL - Freelance writer
- FRONTIER MAGAZINE, CALIFORNIA & U.S. NATIONAL - Writer and radio host (Major Gay Travel)
- CHICAGO FREE PRESS- Editor
- TOURISM CALGARY - Destination Marketing Kelly Lewis (Paul Newmarch-Sr. Manager)
- OUT FRONT MAGAZINE-COLORADO - Colorado Newspaper Editor
- GAY CALGARY & EDMONTON - Local Magazine
- OUTLOOKS MAGAZINE - National Magazine
- THE CALGARY SUN - Local Newspaper Bill Kaufman (Written only, no photography)
